Mazda Leads in Safety: Achieving Top Honors in IIHS 2024 Safety Awards
March 18 2024,
Mazda has once more risen to prominence in the latest evaluations conducted by the Insurance Institute for Highway Safety (IIHS). By achieving the most TOP SAFETY PICK+ awards of any brand for the 2024 model year, Mazda continues to enhance its standing as a leader in incorporating advanced safety features into its lineup. This year, five Mazda models have been awarded the prestigious TOP SAFETY PICK+ designation by the IIHS.
The 2024 Mazda3, Mazda3 Sport, and CX-30 are notable winners of the TOP SAFETY PICK+ award, demonstrating top-tier safety when equipped with optional front crash prevention technologies. Furthermore, the CX-50, manufactured post-August 2023, and the CX-90 have been awarded the TOP SAFETY PICK+ recognition, with these essential safety features as standard. The 2024 CX-90 PHEV, meanwhile, has received the TOP SAFETY PICK distinction, with anticipations of achieving the PLUS status after the upcoming moderate front overlap test.
The 2024 safety award criteria have undergone significant updates to include better protection in front and side impact scenarios and improvements in crash prevention technologies, with a special emphasis on protecting pedestrians in both daylight and nighttime conditions. David Harkey, the President of the IIHS, praised this year's awardees for their outstanding dedication to ensuring the safety of not only the passengers but also other road users who are at risk.
The success of Mazda in this year's safety awards is owed to the addition of rear seat belt pretensioners, load limiters, and enhanced side impact airbags as standard features across its range. Mazda's commitment to safety goes beyond occupant protection, with a comprehensive approach to crash avoidance systems that are sensitive to pedestrians in varied lighting situations, reflecting Mazda's comprehensive perspective on road safety.
David Klan, the President and CEO of Mazda Canada Inc. (MCI), reaffirmed the company's fundamental value, emphasizing, "The most crucial aspect of our vehicles is the individuals who operate them, relying on our vehicles for the safety of their families and themselves."
For those keen on exploring more about Mazda's sophisticated safety technologies and the accolades they have garnered, additional information is accessible on the Mazda Canada website. The IIHS, an esteemed and autonomous safety-testing organization financed by the insurance sector, offers detailed insights and ratings on their official website, proving to be an invaluable asset for customers who prioritize vehicle safety in their decision-making process.
